King Login Candy Crush: A Sweet Partnership

The Romans, a leading global agency, has announced its partnership with King, the iconic creator of the world-famous Candy Crush franchise. This collaboration marks a significant milestone for both parties as they join forces to inject excitement and engagement into the beloved mobile game.

As part of Activision Blizzard (NASDAQ: ATVI), King is a leading interactive entertainment company that has been synonymous with mobile gaming for over a decade. With its games being played by 233 million monthly active users as of Q4 2022, King is well-positioned to continue dominating the market.

The Romans, known for their expertise in gaming, tech, and culture, will be responsible for leading consumer PR efforts for King's Candy Crush franchise. This includes developing creative campaigns, organizing events, stunts, and ongoing press office activities with a focus on key markets in the US and UK.

'We're thrilled to hit the ground running with King and look forward to showing up with some sweet surprises for consumers,' said 'Director', who joined The Romans from her role as Global Growth Director at Grayling in 2021. 'Our team is dynamic, bold, and eager to work collaboratively to inject the brand back into the cultural zeitgeist.'

King's partnership with The Romans comes at a pivotal point for the brand, as it celebrates its 10-year anniversary and looks to continue engaging fans around the world. With The Romans on board, King aims to disrupt the category in a distinctly creative way.

'We want to serve King by providing high-impact initiatives at every turn,' said 'Brand Communications Lead at King'. 'We were looking for a global agency with an implicit understanding of gaming, tech, and most importantly, culture. The Romans has shown they have that deep understanding and ability to reach new audiences around the world.'

As King and The Romans join forces, fans can expect exciting times ahead as the brand continues to push boundaries and deliver innovative experiences.

King login candy crush